We ran simple animations to show off the amount of tasks we had accumulated over the course of the first few months, to entice people to click through to the website.
I ran a Mother's Day campaign to encourage peopel to purchase tasks as gifts, as we had some wonderful gifting tasks on the website.
I used image adverts as they were very quick and easy to switch out, incase the content wasn't landing with our targeted audience. On some adverts I used stats collated from online sources to encourage people to click through, or to make them think they needed a to improve their current situation.
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