Below is a collection of Instagram Reels and TikToks that were used to build an organic audience on both social media platforms which generated thousands of views for the business and an increase in engagement with the brand. These video campaigns saw me writing scripts, presenting, editing, and designing engaging thumbnails.
Following on from TikTok and Reels, I am also responsible for our YouTube offering. We concentrated on hints, tips and lifehacks for businesses, to increase reach and clickthrough potential, all the while offering subtle and sometimes not-so-subtle call to actions throughout the videos. See some examples of my work. And yes, that's me on camera.
Here are two adverts that I created from scratch using After Effects and Premiere Pro. I was also responsible for the filming process. I used a professional American voice-over artist for the second advert as this was being shown to an American audience via social media paid ads and also digital TV services.
These assets are from the 'Made It On AnyTask.com' campaign which saw traffic increase from social media platforms. The focus was to capture people in work environments, to show that they had built a business using AnyTask.com freelancers to help them with their digital tasks, and therefore making their business a success. I used bright colours to make the adverts stand out in a sea of similar-looking posts on social media feeds.
The same creative style as above, but laptop screens became the focus, using the AnyTask.com homepage. Taglines also changed to suit the creative.
The 'Any time, any place, AnyTask!' campaign was to showcase that AnyTask.com could be used anywhere in the world in a variety of situations not common with freelance platform usage.
The 'Cheeky Caption' campaign was one of our most engaged campaigns, based on what was said in the caption of each image. They were used in paid ads as well as organic content, and they were designed to invoke a response from people on social media, therefore increasing reach across the platform.
These image adverts used common facts to encourage people to purchase tasks on AnyTask.com, either to improve their business offerings or to improve their individual circumstances.
Here's everything else made for AnyTask.com. From banners for use for Google Ads, to review testimonial posts to use on social media, to paid social, to organic social campaigns.
